How to Build a Killer Content Strategy for Ecommerce

Introduction Without content, your ecommerce site is invisible to Google and forgettable to shoppers. A smart content strategy is essential for long-term growth. Here’s how to build one that works.

1. Define Goals and Audience

• Create customer personas

• Align content with funnel stages

2. Create Core Content Types

• Evergreen guides

• Category and product page copy

• Story-driven blog posts

3. SEO + Storytelling = Success

• Keyword research using Semrush

• Balancing search intent with brand voice

4. Consistency is Key

• Editorial calendars

• Repurpose content for email and social

5. Sheffield Bonus Tip

• Collaborate with local influencers or creators to boost reach and community engagement

Conclusion A winning content strategy combines SEO, storytelling, and structure. Let All Rhodes help you bring your brand voice to life – and onto page one.