Turning Data into Action: Ecommerce Analytics That Matter

Introduction Analytics overwhelm is real, but understanding the right metrics can transform your ecommerce strategy. In this post, we break down the key numbers you should be watching and how to use them to make smart decisions.

1. Focus on What Matters

• Customer Lifetime Value (CLV)

• Average Order Value (AOV)

• Conversion Rate by Channel

2. Use Data to Optimise Campaigns

• What to test (A/B)

• Reading attribution reports correctly

3. Tools We Recommend

• GA4 for behaviour insights

• Clarity for user journey analysis

• Shopify reports for performance metrics

4. From Insight to Action

• How to turn data into site improvements

Conclusion: If you’re ready to make decisions based on facts, not hunches, get in touch with All Rhodes to build a results-driven analytics strategy.