The £100k Problem Solved for Less: What a Fractional CMO Actually Does

Hiring a full-time Marketing Director costs upwards of £100,000 per year. For many growing businesses, that’s just not an option.

But that doesn’t mean you should go without strategic marketing leadership.

Enter the Fractional CMO.

What’s a Fractional CMO?

A Fractional CMO is a senior-level marketing leader who works with your business on a part-time or project basis. They offer the same expertise and strategic thinking as a full-time CMO, without the cost, commitment, or risk.

Think of it like hiring a Finance Director, but just for the hours or days you need.

What Do They Actually Do?

At All Rhodes, a typical Fractional CMO engagement includes:

• 🎯 Creating and leading your marketing strategy

• 🔍 Auditing what’s working (and what’s not)

• 📈 Aligning marketing with business goals

• 🧩 Leading internal teams or managing freelancers

• 💬 Giving you honest, expert guidance

Who Needs One?

Fractional CMOs are perfect for:

• Owner-led businesses that feel stuck with marketing

• SMEs ready to grow but unsure where to invest

• e-commerce stores with lots of moving parts

• Teams that can deliver but lack strategic direction

Why It Works

✅ No long-term salary commitment
✅ You get senior expertise without the hiring headaches
✅ It scales as your business grows
✅ It gives you confidence and clarity

How We Help

At All Rhodes, we work with ambitious South Yorkshire businesses, often becoming a core part of the leadership team without ever being “on payroll”.

We don’t just give advice. We roll up our sleeves and get things moving.

📞 Want to explore how a fractional CMO could help you grow?
Book your free discovery call today.