Mobile Commerce: Optimising Your Online Store for Mobile Users

With over 70% of UK online shoppers using mobile devices, having a mobile-first strategy is no longer optional—it’s essential. Consumers expect fast, seamless, and hassle-free shopping experiences, and businesses that fail to optimise for mobile risk losing sales to competitors that do.

By ensuring your e-commerce site is fully mobile-optimised, you can improve user experience, increase conversions, and maximise revenue.

Mobile Optimisation Tips

A mobile-friendly website isn’t just about shrinking your desktop design to fit a smaller screen—it requires a streamlined, user-centric approach that prioritises ease of use, speed, and accessibility.

Here’s how to optimise your online store for mobile users:

✅ Use Responsive Design for Seamless Browsing

• Ensure your website automatically adjusts to different screen sizes.
• Use large, easy-to-tap buttons and readable fonts to improve navigation.
• Keep the layout clean and clutter-free, avoiding unnecessary pop-ups that may frustrate users.

✅ Implement One-Click Checkout Options

• Mobile users expect quick and frictionless transactions.
• Offer guest checkout to reduce barriers to purchase.
• Enable auto-fill for payment and address details to speed up the process.

✅ Speed Up Load Times with Image Compression

• Slow websites lose customers—40% of users abandon a site that takes longer than three seconds to load.
• Compress high-resolution images to reduce file sizes without compromising quality.
• Minimise the use of heavy scripts and unnecessary plug-ins that slow down performance.

Mobile Payment Integration

With mobile commerce growing rapidly, offering fast and convenient payment options is key to improving checkout conversion rates. Mobile users expect frictionless transactions, and the right payment integrations can make a huge difference.

💳 Offer Apple Pay, Google Pay, and PayPal

• Digital wallets are fast, secure, and widely trusted by consumers.
• They reduce checkout time by eliminating the need for manual card entry.

🛍️ Enable Buy Now, Pay Later (BNPL) Options with Klarna, Clearpay & PayPal Pay in 3

• BNPL services boost conversions and average order value (AOV) by making purchases more accessible.
• These options are particularly popular among younger demographics and high-ticket item buyers.

📱 Ensure Payment Pages Are Optimised for Mobile

• Simplify the payment form—fewer fields mean faster checkouts.
• Use a progress bar to show how many steps remain in the checkout process.