Ecommerce Website Redesign? Here’s What to Do Before You Touch a Pixel

Introduction A shiny new website won’t solve deep strategy issues. Before you call a designer, make sure your ecommerce foundations are rock solid. Here’s what every smart brand should do before a redesign.

1. Audit Current Performance

• Page speed, bounce rates, and top traffic sources

• Heatmaps and scroll tracking

2. Revisit Your Buyer Journey

• Map out key decision points

• Identify friction and drop-offs

3. Align Stakeholders and Set Goals

• Know what success looks like (and measure it)

4. Future-Proof Your Tech Stack

• Platform flexibility

• 3rd-party integrations

5. Don’t Forget SEO

• Redirect maps, keyword carryover, and canonical tags

6. Local Insight

• A Sheffield-based client recently came to All Rhodes post-redesign after losing 50% of traffic – learn from their experience and start with strategy

Conclusion Website redesigns should be led by goals, not aesthetics. Work with All Rhodes to build an ecommerce site that performs as good as it looks